Moving into the New Year, let’s take a look at how AlphaGrowth has served Compound in 2024, and what we can look forward to in 2025.
[1] $814M in New TVL
AlphaGrowth added $814 Million in new TVL through deployments onto New Chains, listing New Assets and running Incentive Campaigns. We see our time in 2024 as an initial exploration of what is possible for Compound Growth, and plan to dive more deeply into each component of growth in 2025.
Dune Dashboard: https://dune.com/dima_woof/alpagrowth-x-woof
[2] 11 New Markets, and 74 Collateral Types
Through experimentation and feedback from our partners, we now have information about what Markets and Assets have natural demand, and which do not. Our recent conversations with Gauntlet over Collateral Factors reflect the feedback we have received from our partners like: Kelp, Renzo & Threshold.
Each of these groups would welcome greater capacity on Compound, but our Collateral Factors, and high utilization rates make Compound a low priority – both for their users, as well as user directed vaults, such as Kelp’s hgETH Vault.
We are working with Gauntlet to help make Compound more attractive to our partners’ needs. We have brought policy changes concerning Collateral Factors to the DAO, and have proposed a plan to lower market utilization through cross-chain arbitrage vaults – both of these solutions are steps toward closer alignment with our partners.
We have also been listing more yield-bearing Collateral Types, and see growth opportunities in serving the Treasury Management needs of our partners. The domain of the 2025 team for “New Assets and Collaterals” also includes uncovering the needs of Compound’s current partners and managing how to support the desires of newly listed assets.
[3] New Chains
The growth program deployed Compound on Optimism and Mantle in 2024.
Each New Chain deployment is an opportunity to increase our TVL, and expand our capacity to run grant-based incentive campaigns. Our New Chains Business Unit discovers opportunities and goes through the processes necessary for each deployment.
Not every chain is ready to go, and the initial deals are variable, depending on the strengths and needs of each Chain. Through this process, we discover opportunities which give direction to each deployment.
It’s exciting to think there are four chains coming down the Pipeline, but we’ll have to report on those as they are deployed.
[4] Secured Around $5M in Ecosystem Incentives
In 2024, we refined our approach toward distributing grants through our partners, with the greatest efficiency possible.
In 2024, we negotiated for and received the following grants on behalf of Compound.
- $3 Million in ARB from Arbitrum
- 200K OP from Optimism
- $1M in MNT from Mantle
Many of our structured product partners, and listed assets have budgets for co-marketing campaigns, and we brokered deals to match with them during our campaigns. The funds are much smaller compared to the Ecosystem Grants, but it’s a great tool to align with our partners. It helps when both parties have skin in the game, and the result is a stronger combined effort when producing marketing content.
In the coming year, we will have more Ecosystem Grant Opportunities, starting with the distribution from Mantle.
Our Incentives and Structured Products Business Unit will be responsible for managing all of the tasks involved in running these campaigns.
[5] Decentralized Frontend
Our Decentralized Frontend is also in its final stages of preparation. In 2025, we plan to deploy this Decentralized Frontend in a way that allows anyone to earn from providing hosting – right from their home.
We imagine a community where users host their own frontend, and manage a significant part of their long term holdings on Compound. – Credit to Nextosi, and WOOF! for executing this project.
[6] Compound Sandbox
Another victory for WOOF! was securing the funding for Compound Sandbox.
Sandbox will enable a LOT of experimentation over the next year. Most Assets are too far out on the risk curve to be listed on Compound.
These projects still want an opportunity to bring utility to their token, and grow their protocol treasuries. Sandbox gives these projects an opportunity to grow, and some of these markets will be able to graduate to Comet.
WOOF! has been working hard throughout the last year, and we are looking forward to what they produce in the year to come.
[7] Humpy and the Golden Boys
Bryan Colligan successfully negotiated an amicable resolution to Proposition 289, protecting the Compound Treasury from an unconstrained distribution of $25 million. These resolutions included discussion of the potential designs for a Staked COMP Token, and how the protocol might move to include a fee switch of this nature. We will continue to facilitate potential design research in 2025.
[8] Strengthened Partnerships across DeFi:
Exploration of co-marketing through Incentive Campaigns was another of our achievements for 2024. Through these partnerships, we have formed a network of relationships focused around directing TVL into Compound through:
- Vaultcraft
- Contango
- dHedge
- OKX DeFi
- Crypto.com DeFi wallet
- Wormhole
- Merkl
- Layer3
- Fonbnk
- Beefy
- Renzo
- Ether.Fi
- Lido
- Torque Finance
We are proud of the work that we’ve done with these groups in the name of Growth and Co-Marketing. And many have shared public praise for the work our team has been able to accomplish on their behalf.
We’ve also gained valuable information on how to optimize the use of Grant Incentives.
Moving into 2025, we plan on deepening our strategies with these partners even further, to provide additional strategies to protocol treasuries and consumer facing vaults.
[9] Marketing and Community Achievements:
In terms of metrics, our Marketing Team has made a strong impact:
- We have generated over 53 million views.
- 400% growth in community mentions in the past 30 days
- 500% growth in unique addresses
- Established relationships with key DeFi thought leaders
We’ve also used our marketing efforts to build qualitative relationships, by providing deep dives on our partner protocols. Approaching marketing with generosity and curiosity about how our partners operate has significantly increased our organic reach. We aim to continue this work within the Community Business Unit in 2025.