Compound Growth Program 2025 renewal [AlphaGrowth] V4

The AlphaGrowth team has for months taken a lot of critical feedback on the chin, continued to push forward despite all of this being up in the air, and adjusted this proposal according to the wishes of the Compound community in an exemplary fashion—even including revoke rights on the payment stream.

With this in mind, we are supportive of this renewal.

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On behalf of the OKX earn team, I would like to share my respect & support to the AlphaGrowth team. We are pleased to worked with AG team for over a year now and has become one of the top liquidity provider in Compound with over $100M TVL on different chains, serving thousands of users. Thx AG team to make this happen.

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On behalf of RedStone, as an oracle partner for Compound on Unichain among other deployments, I’d like to express our strong support for this proposal.

Our collaboration with AlphaGrowth has been very productive. Their team demonstrates remarkable execution speed, consistently pushes for new use cases and revenue models, and has provided us clear direction regarding deployments needed for new Compound markets and chains.

RedStone remains committed to supporting Compound’s ecosystem, thus we would like to express our strong support the above proposal.

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Hi Compound DAO, I’m Seby Rubino, and I head marketing for AlphaGrowth with a dedicated focus on the Compound Growth Program.

Over the past year, I’ve been fortunate to drive marketing initiatives across multiple high-impact campaigns which were outlined in the main post above. I’m excited to continue building on our momentum while being more transparent about growth program marketing.

To start, here’s how I am doubling down on the winning marketing strategies identified in 2024 and Q1 2025.

Doubling Down on Winners

What makes DeFi marketing effective is more than content quality, it is distribution mechanics and conversion optimization. For 2025, we’re enhancing our approach across the entire marketing funnel:

Top Funnel: Systematic Distribution Networks

We’ve built distribution networks that convert attention into intention into action. Our content engine creates multi-touchpoint journeys which start a user’s journey at the top of the funnel:

  1. Deep-dive Technical Threads: We’ve stress-tested format variations, identifying winning approaches. Our data shows that retro-styled branding (such as viral Beefy post) significantly outperforms standard formats.

  2. Programmatic Co-Marketing: In 2024 we prioritized partner audiences by overlap percentage and precisely targeting expected ICPs. Looking forward to 2025, the decentralized frontend now enables marketing capabilities which we expect to dramatically increase our conversions.

  3. Attribution Mechanics: We’ve implemented pixel tracking across deployment flows through our decentralized frontend. We now know which narrative angles drive not just views, but deposits.

Mid Funnel: Compound Content Ecosystem

  1. Compound Creators Network: We’re investing in a small network of high-impact creators while developing redistributable asset packs for the broader community. The updated approach I plan on taking focuses on motivating and providing ammunition to the countless creators who discuss COMP on a daily basis.

  2. Repeatable Content Cadence: Our Community Calls, Developer Calls, and upcoming Compound Delegate Podcast create consistent touch points that maintain engagement between major protocol events.

  3. Protocol-Focused Forum Writing: We’re systematizing our approach to forum content around incentive campaigns, protocol launches, and prospective revenue generators for the DAO.

Bottom Funnel: DAO-Owned Structured Products

Our experience with incentive campaigns across multiple ecosystems has provided crucial market intelligence for creating Compound-native structured products:

  1. Data-Driven Product Creation: My product management role now includes leveraging marketing campaign data to develop revenue-generating structured products.

  2. DAO-Owned Structured Products: BOBBY represents just the beginning of our approach to creating exciting, yield-generating products that simultaneously produce revenue for the DAO and create compelling marketing narratives.

  3. Cross-Chain Expansion Strategy: Each structured product deployment creates natural opportunities for co-marketing with ecosystem partners as the products and or campaigns expand. Our Community Spaces Program will amplify these launches, similar to how Ronin Radio (not run by Ronin but by creators close to the DAO) maintains ongoing ecosystem conversations.

I’m excited to continue evolving these systems for Compound through 2025.

As always, I welcome feedback and collaboration opportunities, you can reach me directly on Telegram or X @ sebyverse.

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At Contango, we’ve always loved working with the Alphagrowth team! Their work in expanding and promoting Compound markets has been truly impressive.

Our collaboration has driven outstanding outcomes for both Compound and Contango. A great example is the on-going phase 2 campaign on Optimism. Phase 1 was a huge success, e.g. open interest increased 6x in ETH terms on rETH/ETH (Dune query)!

We’re looking forward to the potential renewal of the Compound growth program and to building on this success together :raising_hands:!

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Thank you @Jonlkh_mantle for the support! As we push for the Growth program’s next term, growing Compound Markets on Mantle is going to be a high priority, as the Mantle and cmETH teams will roll out new initiatives that benefit the ecosystem in general.

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Hey! Kyril From AlphaGrowth here

I lead the Product for Decentralized frontend on behalf of AlphaGrowth for the Compound Growth Program. I’m supervising the development of the Decentralized Frontend for Compound V3. The new frontend gives the community a secure, open, and censorship-resistant way to access the Compound interface.

Why Decentralized Frontend
A year ago, when we first started the Growth program, there were certain tools and integrations that could not be integrated to the compound.finance website as the domain does not belong to the DAO. An increasing need was felt to move towards a community owned alternative Frontend.
This was made possible by contributions from the Compound Grants program, WOOF!, @Nextosi, and community members.

Key improvements we’ve introduced:

  • Decentralized Hosting – Allowing users to host the compound interface locally removes reliance on a single centralized frontend, reducing censorship risk and security threats.
  • Better UX/UI – Users can now see all their assets across chains, and lending/borrowing flows are clearer and more user-friendly.
  • SEO Optimisation – Allows Compound to attract more organic traffic.
  • On-Chain Tracking for Growth Campaigns – More efficient incentive distribution and traffic attribution.
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@Contango AlphaGrowth is thankful for your kind words. Contango’s availability and flexibility through Arbitrum LTIPP and all seasons of our OP incentive seasons have greatly enabled our success.

The dune dashboard you shared is one example of the many great campaigns we have worked on together. As Compound expands to more chains, we hope to remain aligned with Contango to continue activating secure campaigns to valuable users such as yours.

We see 2025 as a fruitful year for Compound protocol and know Contango will be a part of that story.

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Hi @mattgurbiel and RedStone team! Thank you for your support of the Compound Growth Program.

Our work together on Unichain has been excellent, and RedStone oracles have enabled dynamic market creation for Compound. Additionally, the OEV testing collaboration represents an important revenue opportunity for Compound. We are grateful for your cooperation thus far and look forward to the results.

As part of Compound Growth, we are excited to continue building with RedStone as we launch markets across new chains.

Thank you for your partnership as we build Compound’s next growth phase!

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With less than 2 years of experience. Kyril is, respectfully, a Junior PM. Using a Junior PM as a Senior PM definitely can help you earn more profits, but will not deliver the greatest results, which is the core issue at play here. Just stare and you’ll start to get it. Let it not be fruitless.

Thank you @Avantgarde for the motivating message.

Over the past one year, Mona and Erik from the Avantgarde team have been steadfast mentors and philosophers to the Growth Program, that has helped us gain clarity in multiple aspects of the Growth Program’s operations. The team’s most recent feedback on the re-election proposal helped us reach the final form of the proposal that we now have posted here.

We look forward to our continued collaboration to bring the best opportunities for the Compound community!

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AlphaGrowth has delivered impressive results, driving significant growth and introducing innovative strategies that have strengthened Compound’s position. Their refined 2025 plan reflects community input, responsibly adjusts their scope, and sets ambitious yet practical goals for expansion. With a vesting schedule and performance-based incentives, their success remains tied to Compound’s. Sherlock supports this renewal as we believe AlphaGrowth’s proven execution and forward-thinking approach continue to propel Compound ahead.

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AlphaGrowth has inspired our very best at Opolis and provided the tools to realize all that is possible.

Their continued engagement in Compound brings me great comfort as I work to bring TradFi Insurance premiums on chain, it is Bryan and the good team around him that have provided value to so many that are the types that make me believe this massive opportunity to integrate into traditional marketplaces is even possible.

As a seasoned user of DeFi and a builder in the space, I endorse this proposal in its entirety and wish the team another season of success. I ask you to cast your vote in support to ensure a successful future for Compound.

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On behalf of Frax Finance, I wanted to express our strong support for AlphaGrowth’s renewal proposal. We’ve worked closely with their team—particularly around launching sFRAX on Compound—and it’s been a pleasure collaborating with such focused and results-driven growth operators.

We’re excited about the prospect of continuing to develop and market more Frax-Compound integrations with their help. Their strategic approach and deep understanding of DeFi have made a tangible difference in our growth on Compound, and we look forward to seeing what they’ll accomplish over the coming year and hope to collaborate again in the future.

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At Ether.fi, we have worked closely with the AlphaGrowth team to expand weETH markets across Mainnet and L2 networks. Through this, we have collaborated on go-to-market strategies, along with efficient usage of grants to increase liquidity and adoption across new markets.

We believe AlphaGrowth’s continued involvement in the Compound Finance ecosystem will bring valuable insights and execution capabilities, just as it has in our shared initiatives. We support their ongoing role in strengthening Compound’s position in DeFi.

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On behalf of the Volume cross-chain product engineering team and the Paloma Blockchain protocol, representing a vibrant community of over 38,000 members, we are excited to voice our strong support for the Compound Growth Program 2025 renewal proposed by AlphaGrowth. This proposal presents a compelling $5.35M COMP-funded strategy to drive an ambitious $750M increase in Compound’s Total Value Locked (TVL). This initiative is critical for keeping Compound competitive and innovative in the rapidly evolving DeFi landscape.

The Volume and Paloma partnership with AlphaGrowth has already launched new products, mainly through our joint efforts to integrate AI-enabled cross-chain lending into Compound’s ecosystem. A standout example of this collaboration is BOBBY, a DAO-Owned Structured Product that leverages Compound’s protocol to deliver a unique blend of incentives, yield opportunities, and growth-driving AI narratives. BOBBY v1, launched under the leadership of @sebyverse, is now production-ready on Arbitrum, showcasing the potential of combining Compound’s robust lending infrastructure with cutting-edge AI capabilities. This is just the beginning—our roadmap includes expanding Compound AIs like BOBBY across additional chains supported by Compound, such as Optimism, Polygon, and beyond, aligning perfectly with AlphaGrowth’s vision to scale Compound’s presence and utility.

The Paloma community—our ‘flock’ and our ‘nest’ of over 38,000 community members and 25 validators —is fully committed to executing AlphaGrowth’s strategy. We see this renewal as a pivotal opportunity to deepen Compound’s relevance in the burgeoning AI-crypto narrative, a space where DeFi protocols must innovate to stay ahead. AlphaGrowth’s proven track record, as evidenced by their 2024 achievements—like adding $814M in new TVL through chain deployments, asset listings, and incentive campaigns—gives us confidence in their ability to deliver on this ambitious 2025 plan. Their success in securing significant grants, such as the 1.8M ARB from Arbitrum and $1M from Mantle, further underscores their capability to attract ecosystem support and drive tangible growth.

Compound faces fierce competition from emerging protocols and narratives in DeFi. AlphaGrowth’s proposal not only addresses this challenge but positions Compound as a leader in the AI-driven future of finance. By supporting initiatives like BOBBY and expanding cross-chain capabilities, we aim to contribute directly to the projected $750M TVL increase, enhancing Compound’s liquidity, user base, and market relevance. Our engineering expertise at Volume and Paloma’s community strength complements AlphaGrowth’s growth strategies, ensuring that Compound remains a cornerstone of decentralized lending.

We wholeheartedly endorse this renewal and look forward to deepening our partnership with AlphaGrowth. Together, we can propel Compound into 2025 as a protocol that adapts to the fast-moving DeFi landscape and shapes its future.

COO! COO!
:dove::dove::dove::dove::dove:

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dHedge has been working with AlphaGrowth to successfully support and grow multiple Compound L2 markets. This has lead to an integration of Compound within dHedge and is now a core part of the dHedge vaults TVL.

We’ve found that AlphaGrowth is strongly focused on sustainable growth of Compound and we support this renewal.

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On behalf of the team at Mantle Network, I’m pleased to voice my strong support for AlphaGrowth’s renewed engagement to the Compound DAO.

We had the opportunity to work closely with the AlphaGrowth team, and I can gladly say they have been great to work with. Their deep understanding of ecosystem dynamics, coupled with a hands-on approach, allowed us to drive tangible results in a short amount of time on Mantle Network. They were proactive, highly responsive, and consistently aligned with our strategic objectives—qualities that are invaluable in today’s fast-moving landscape.

AlphaGrowth brings both professionalism and hustle. They not only open doors but also follow through with meaningful execution. I believe they are well-positioned to continue supporting Compound’s growth and ecosystem expansion in this next phase.

I fully endorse their re-election and look forward to seeing the continued value they can bring to the protocol and broader community.

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Thank you @VolumeFi for your support. I’ve had the pleasure of working with the VolumeFi team to securely create BOBBY from scratch.

The development of BOBBY has not been easy but we are extremely thankful to be working with you guys. Although we have many upcoming exciting updates on BOBBY, I do not wan’t to spoil anything.

The Compound Growth Team has been lucky to have Volume on our side and we look forward to more builds to come!

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At Mountain Protocol, we have worked with AlphaGrowth to get wUSDM integrated into several markets, and have had a chance to see their work closely.

From that experience, we support Alpha Growth and their work with Compound DAO.
Working with them has been smooth and they genuinely keep the best interest of the DAO at heart and that can be seen working with them.

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