Draft for Compound Growth Program

Compound Growth Program by Alphagrowth

Contents

  • Why Compound Growth Program
  • Background
  • Proposal Summary
    • Qualifying Chain integrations
    • Qualifying tokens on Compound
    • Partnerships to increase TVL for Compound
    • Assisting Compound Grants program
    • General Growth
    • Deliverables
    • Timeline
    • Funding and Budget
  • Why Alphagrowth
  • Impact and Transparency
  • Links and Research

Why:

We at AlphaGrowth believe that the Compound Protocol will benefit by expanding to more blockchains and supporting more money market pools. We plan to help Compound Community map out and execute a strategy to increase the utility of the Compound Protocol.

Background:

Over the period of the last 3 months, we received feedback from various Compound Community members. Based on our initial interactions with the Compound community, we posted a discussion for the possible direction of the Compound Grants program, by means of RFP method as compared to the current Domain allocator method. Our initial focus was to use Compound Grants as the pivot point to foster the growth of the Compound ecosystem. But as we dived deeper into the requirements of Compound as a platform and came to understand that Compound needs a growth program concurrent to its Grants program. This belief was further solidified after discussions with the Compound delegates who gave us their feedback on possible avenues for Compound’s growth.

Proposal Summary

Through this proposal AlphaGrowth aims to foster growth activity on a series of Chain integrations, token listings and platform partnerships for Compound. The proposal will enable AlphaGrowth to engage in Growth and BD activities for the Compound ecosystem. The core aim is to map, strategize and execute more integrations with quality blockchains and quality token projects as well as opportunities that drive TVL, utility and increase revenue for the Compound protocol.

AlphaGrowth will primarily focus on the following areas for Compound Business Development

  • Growth & Data Research
  • Qualifying Chain Integrations
  • Qualifying Tokens on Compound
  • Partnerships to increase TVL for Compound
  • Assisting Compound Grants Program
  • Marketing Compound’s expansion(Content Creation & Distribution)

Qualifying Chain Integrations

Objective:

Map and score the pipeline of chains to integrate Compound.

Execution:

AlphaGrowth is currently tracking over 50+ EVM based chains as new opportunities for Compound. We aim to target the chains which are in the best interest of Compound to increase TVL, utility and increased revenue.

In this direction, some of the activities that AlphaGrowth will be actively working on are:

  • Research:
    • Conducting market research on the best potential integrations for Compound
    • Leveraging the AlphaGrowth platform’s database containing over 31 million on and off chain data points and connections with 108+ chains. (Links to current research mentioned at the end of this post)
  • Outreach
    • Reaching out to the identified targets, and advocating for Compound’s mission, vision, and proposition. This includes nurturing the prospects and pushing the conversations through the pipeline.
    • Managing the dialogue with potential partners, and getting the prospects to and through the finish line.
  • Sales Engineering
    • AlphaGrowth will work closely with both the prospective blockchains, token projects and the integration teams to analyze the viability of integration.
    • AlphaGrowth will track technical infrastructure requirements to be able to launch Compound with new chains.
  • Negotiations
    • AlphaGrowth will work closely with the risk team and integration teams to facilitate, push and incentivize the process in a win-win-win scenario.

Qualifying Tokens on Compound

Objective :

Getting more tokens listed on the Compound money markets.

Execution:
  • Market Research
    • Scan existing and trending tokens with deep liquidity and healthy metrics for the potential of listing on Compound
    • Use the AlphaGrowth platform’s market tracking algorithm to scan through over 40,000 tracked tokens, identify the best token projects for outreach based on our suite of on and off chain signals.
  • Risk Assessment
    • Perform integration risk checks for target tokens, and collaborate with risk analytics partners to identify all variables associated with token listing
  • Outbounds
    • Once the research and risk analytics phases are concluded, the real fun begins.
    • AlphaGrowth team will reach out to the teams of shortlisted tokens, pushing the narrative for advocating the opportunity of getting listed on Compound
  • Negotiate listing
    • The AlphaGrowth team will work closely with the token teams to ensure a proper timeline of listing
    • AlphaGrowth team will negotiate Protocol Owed Liquidity to help bootstrap and make sure enough liquidity is available on Pool launch

Partnerships to increase TVL for Compound

Objective:

Increasing the TVL on Compound by means of integrations with other DeFi platforms

Execution:
  • Market Research:
    • The AG team will conduct comprehensive research to identify and shortlist the top DeFi platforms for integration with Compound. The research will also consider DeFi platforms on chains that may see support for Compound
  • Outreach and Networking:
    • Once the research and assessment phase is over, the AG team will initiate dialogues with the shortlisted DeFi platforms followed by nurturing the prospects
    • AG will also leverage its own network of DeFi native team members who have a collective network of over 2700+ dApp founders.
  • Integration:
    • The AG team will collaborate with the teams of selected projects to ensure integration and deployment is on track
    • The AG team will also ensure adequate co-marketing campaigns are run with the integrating team to spread awareness for the integration

Assisting Compound Grants program in Applications

The scope of business development for Compound will be incomplete without a close collaboration with the Compound grants program and its operations team (Domain allocators). In our research on Compound’s previous growth and grants initiatives, we identified that a higher quantity of applications can boost the performance of the grants program.

Hence the AG team will be working to closely assist CGP Domain allocators to bring more quality applications to submit for Compound Grants program for their review. It should be noted that the growth program will work in collaboration with the grants program without stepping in the scope of the Grants program. Key to this collaboration will also be granting free access to the domain allocators on AlphaGrowth platform and a deal-flow of 2700+ startups that is being used by 140+ Web3 investors.

General Growth, Data Research and Marketing

Apart from the core growth activities, AG will also engage in auxiliary growth and light marketing efforts to forward Compound’s cause. These will include

  • Twitter AMAs: The AlphaGrowth team will work closely with DeFi communities to organize AMAs featuring Compound Integrations with the Compound labs team. In cases where the Compound labs team is unavailable, either a vetted Compound community member or AlphaGrowth will directly
  • Marketing Materials: Create education materials for DeFi traders on the newest compound offerings. Identify content creators/video makers willing to create quality content in this direction, help them get funding under the CGP. Here’s an example of some of the AlphaGrowth marketing content Gravity Bridge Commercial - YouTube

Deliverables

Over the course of next two Quarters, the Compound Growth initiative powered by AlphaGrowth will aim at the following statistics

  • Chain integrations: Conversations and negotiations with at least 10 chains, starting the integration process and integrating with 2-3 chains.
  • Token integrations: Nurturing partnerships with at least 20 tokens and their core teams. Proceed with getting these tokens supported on Compound subject to approval by Risk analytics partners.
  • CGP Data feed: Support Domain allocators with applications, source 250+ applications from which the DAs can scan and select applications for the next stage.
  • Platform integration: Initiate a minimum 2 DeFi platform partnerships and integrations for the benefit of Compound
  • AMAs: Organize/participate in at least 1 Twitter DeFi AMA per month, Min 6 in 2 quarters.
  • Content Creation: Help create at least 1 video per month to help educate about Compound

Timeline

To ensure that the Growth & BD operations for Compound are a success, the AlphaGrowth team will have to prioritize work into 3 major responsibilities divided in the period of 6 months -

  • Phase 1: Planning and Research
  • Phase 2: Outbounds and Conversions
  • Phase 3: Continuity and Communications

The Initial 45 days will be heavily focused on Planning and research-related works with light outreach and discovery also being done in this time. For the remaining time, the team will primarily work on communications, conversions, negotiations and follow-ups. Between a team of 9 members, we will push nonstop to ensure the success of Compound’s expansion.

Funding and Budget

We propose to initially allocate 18,000 COMP Tokens (0.825% of available COMP) to the Growth Program for 6 months. Out of the 18K allocated, 11K COMP will be transferred back to the COMP treasury if they remain unused. The estimated 6-month operational budget (not including potential performance bonuses) is as follows:

Sr No Category Cost
1 Operations, Research & Data (2 resources) 2,000 COMP
2 Business Development Team (4 resources) 5,000 COMP
3 Marketing (Educational Material Creation & Distribution) 4,000 COMP
4 Liquidity Bootstrap Loans & New Chain Pools 5,000 COMP
5 One-off Reserve Buffer (i.e. Unexpected Expenses, Unexpected/Emergency Operational Expenses) 2,000 COMP
Total 18,000 COMP

For all incentives to be aligned, at the end of this 6-month engagement AG puts a proposal for a performance bonus to be evaluated and voted on by the community. The bonus will have a one year daily vesting schedule. This bonus will also be a signal for AlphaGrowth to proceed and take on further responsibility within the Compound ecosystem.

Note 1: For the Funds allocated for categories 3, 4 & 5 - AlphaGrowth will be conducting a Post-program audit to list out all the expenses incurred in activities associated with these categories.

Note 2: Funds in Categories 3,4 & 5 are returning funds. Any unspent funds assigned to these Categories will be returned back to the Compound Treasury at the end of the time period of the program. An exception to this is the liquidity bootstrap loans that unusually have to be deployed on timescales of more than 6 months, in which case the AG team will continuously update the Compound Community on the status of the funds.

Why AlphaGrowth

We believe decentralization allows for meritocracy. That holds true in the Compound ecosystem as well. We have firsthand experienced the problems that chains and protocols face in their expansion and integration. Our learnings will be pivotal to identifying the risks and benefits associated in various growth strategies for Compound

Operating since 2018, AlphaGrowth has years of experience in DeFi and Crypto BD, We have successfully facilitated business development for multiple protocols including Kava, Sommelier Finance, NEAR, Aurora, and many others.

In our latest engagement with the Kava grants program, the Kava ecosystem witnessed integration with 78 projects and a TVL increase of $80+ Million. Our strategies have shown resilience and success throughout the crypto winter. Over the past year, our BD efforts have led to the deployment of over 150 projects on various blockchains. AlphaGrowth gets deals done, even in the bear.

We have interacted with over 100 ecosystems and 2700+ projects. To facilitate BD and grant deployment, our team built a crypto-native CRM and dashboard enabling us to efficiently evaluate and score opportunities, and report progress on all BD efforts.

Impact and Transparency

At AlphaGrowth, we like doing business in public. We welcome any input or feedback from the Compound community on the proposal.

To keep the community informed on the progress, AG will implement the following tasks to guarantee transparency

  • Monthly reports on the progress of BD activities so far (6 reports)
  • Quarterly Progress reports highlighting various deals in the pipeline, successful integrations, closed deals and learnings (2 reports)
  • A database that gives all the program specific information to the community so that the members can come, verify and inquire about the process.
  • Post program analysis and report about spends on budget categories 3,4 & 5

Links:

Website | Twitter | Linkedin

Some of the examples of our research and data

2 Likes

Update 1: On the Community call held on Aug 9th 2023, We had presented the proposal to the community

We were lucky enough to get the feedback from multiple community members. Among them here are the 3 points mentioned by @kevin

  1. Engineering side challenges to deploy compound to new chains
  1. Seeing more use cases and integrations with other Dapps ranther than getting on more chains

  2. Budget request for the program being too high

As time was limited, we could not complete the discussion. @kevin we are working on the proposal to address the points, any other point that you wanted to mention?

In order to make the proposal best suited for Compound’s growth and development, we look forward to get your feedback on it. Thanks

2 Likes

Thanks @sharp and the Alphagrowth team for making this proposal and speaking at the Compound community call. Personally, I would love to see a third-party focused around growth and BD for the protocol. However, I do have some concerns about the current proposal which I will expand upon below.

Chain integrations and token integrations seem unnecessary

These three points cover the crux of my concerns. But I’d like to expand a bit further into the second point:

Compound is in the fortunate position of being a protocol that most chains would probably pay to have as part of their own ecosystem. For many nascent chains, having a bluechip protocol like Compound launch on their platform is arguably a bigger benefit to the chain itself than Compound. Furthermore, with a presence on Polygon, Arbitrum, Base, and, in the future, Optimism, Compound will have a presence on most of the major chains/L2s. There seems to be very little upside for the protocol in this chain-expansion focused proposal. Not only that, the work that the DAO would be paying Alphagrowth $600K+ (11K COMP) for is already currently being done without cost by other chains that want to have Compound on their chain.

A similar argument can be applied to asset listings. Compound has historically been conservative with approving new collateral assets because each new collateral asset adds new risks to the protocol. The bottleneck isn’t in finding new assets to support on the platform. The challenge is in identifying new assets that make sense as collateral for a market. With Compound v3 being out almost a year now, we are now starting to see other teams (e.g. Stader Labs, Rocket Pool) provide their own dev, BD, and growth resources to get their tokens listed on the platform.

tldr: Several chains and assets are already committing their own resources to have Compound be part of their ecosystem. Paying a third-party more than $600K+ to do this (and without the dev resources) does not seem like a good use of the DAO’s funds.

Potential growth opportunities

That being said, I definitely see value in the other suggested growth ideas, such as platform integrations and content creation. I think it makes sense to keep the scope of this proposal smaller.

4 Likes

Hey @kevin , thanks a lot for the feedback. The first and foremost aim of our discussion was to make our proposal as detailed as possible. To put a spectrum of activities in front of the Community so that the community members give suggestions, approve or disapprove the parts they deem necessary and we make appropriate changes to the proposal based on the suggestions. In this regard your recommendations and honest feedback on the proposal have proven to be a valuable resource.

For the specific Chain integrations section of the proposal, based on the discussions, we are considering scaling down the scope of it. So for the particular topic of Chains, our scope of work becomes explorative in nature as against a previously collaborative nature. Reshifting priorities on research rather than action for this section, ultimately eliminating the cost factor for Compound by delegating research expenses to Chains.

Here is an alternative approach without the Compound Community Bearing the cost.

New section for Chain Research Chain Integrations

  1. Research - Alphagrowth research team lists and reaches out to the top chains in the market, and invites them for an integration viability check.
  2. The integration viability check consists of 3 major parts
    1. Risk analysis: the possible risks that such an integration will present to Compound as well as the Chain.
    2. Security analysis: The security standpoints for any possible integrations
    3. Recommendations and reports by Alphagrowth: These reports will be shared with the Chain and the Compound Community.
  3. Alphagrowth will work with the current Risk analytics (Gauntlet) and security partners(OZ) for Compound (Pending approval from the partners)
  4. The Viability check will only be conducted if the prospective chains are ready to incur the costs of the analysis. Thus the working mechanism will involve the first step of securing a research micro-grant from the requestor chain which will be used for the following purposes-
    1. The grant will be used to cover the operational expenses of Risk and security partners of Compound along with expenses for Alphagrowth
    2. Any unused funds will either be deposited to the Compound treasury or be returned to the Chain treasury
    3. The whole process will not use any monetary resources from Compound either directly or indirectly through the Growth program. The research grant or Viability report will not provide any integration Guarantee to the Grantor chain
  5. The contents of the viability report and the recommendations will be advisory in nature and will not have a binding effect on either the Compound or the Chain. The report will list out the possible contingencies in the integration, along with highlighting the key parameters to help the Compound community and the Chain identify the positives and negatives related to the integration. These reports are supposed to be a guiding star of what the chain standards should be in order to consider integration with Compound.
  6. Irrespective of the contents of the report, the prospective chains will still have to follow the community guidelines and procedures if they wish to proceed with presenting a proposal for integration to the Compound community. The report recommendations may be used as factual evidence to approve or disapprove the Chain’s proposal, nothing mentioned in the report will constitute an endorsement for any particular direction of action.

The way we proceed now is either we completely reduce the Chain focus, or to make it limited to research like the aforementioned sections. @kevin would be glad to know your feedback?

2 Likes

Hey @kevin, Bryan Colligan founder of AlphaGrowth here. I have been thinking about how to respond for a couple days now. You are a core community member. Without your support and feedback what we are proposing will likely not pass. So, thank you for responding and voicing concerns.

I will try to distill your perspective as best I can. It seems your perspective is Compound should not pay for expansion to new markets. New markets should pay to have Compound expand to them. Also there are concerns in the value to adding new markets at all. Above all the perceived value of new markets is tiny. I think I am understanding your viewpoint, correctly.

In having conversations with Delegates over the last 3 months what we found was that there is a desire for more. More markets, attention and activity. The common narrative among delegates said Compound community was apathetic, lacking momentum and losing market share. From those conversations we had, we put together the best post possible.

We unfortunately have never had a conversation to understand what you would like to see. And would gladly do so to figure out a path forward. But let’s try discovery in public.

There are 4 main objections in your response.

  1. Compound as a bluechip protocol should not need to chase Chains and Assets.
  2. Chains and Assets should provide their own resources to integrate via BD, Dev and growth.
  3. Estimated value of new markets is low.
  4. Price of Services is too high.

Compound is valuable, I know 8 chains that would want compound tomorrow. The main issue is that they do not know how to purchase compound. I do mean purchase because what a chain is purchasing is a brand and distribution. A brand known for code that works, fine tuned risk management and security. The reason why I say they are purchasing a brand is that the code is open sourced and there are now over 100 forks. From the new market perspective the brand associated with Compound is a symbol of trust. Having Compound will motivate more capital and TVL to the new market. Having a new markets listed on Compound is validating. The brand association should have an associated premium, but what is the premium?

On the distribution side having a new markets listed on Compound creates awareness. While there were only ~120 active users in the last 30 days these users have a large amount of capital. Access to these users is very valuable for new markets.

We know Compound has value, new markets are will to pay and deploy resources for said value. They just don’t know how. The process is dense. Purchasers at new markets are told to go to the forums and start a conversation. That is simply not how heads of ecosystem and BD people operate. The way Compound is packaged makes it too difficult to work with. The TAM(total addressable market) of this complexity can quantified. With a napkin calculation of 1.1 Billion of TVL in compound forks and 2.7% in generated fees per year there is $29 Million more fees that can be generated each year for compound users.(point #3)

What we are suggesting is that Compound needs help normalizing and merchandising Compound. The current selection process of new markets feels a bit arbitrary. We believe it is important evaluation of new markets from a quantifiable approach. What parameters matter for integrating new markets and what is the acceptance criteria. We are not looking to opening the flood gates for any and every chain integration with Compound, which seems to be a trigger point for the community. With community feedback we will create a Go-to-Market(GTM) strategy and package Compound in a way which new markets can be evaluated and eventually integrate compound. Currently chains and assets have resources but do not know how to start the process and where to begin. (point #2) The persona acquiring Compound dApp is usually not a developer. They negotiate over calls and after the negotiation they want to know where to send the check to get the job done.

As for our price.

  1. We can slow down the process new market expansion make a research project to work with you and community on the GTM strategy. Map requirements and customers journey on how new markets can effectively deploy resources to integrate Compound. Reduce the BD team to 1 resource.
  2. Separate out Liquidity and Bootstrap Loans after the GTM strategy is approved by the community
  3. Add clarity to the Marketing section on spend vs operation expenses
  4. Lean in and Focus on increasing Compound usage and where to embed the protocol with existing markets.

Is there something else we are missing? If this sounds acceptable we can adjust our ask to this plan.

2 Likes

@sharp, @bryancolligan thanks for your responses.

You hit the nail on the head. I’d like to re-emphasize that there is a lot of unexplored opportunities to get Compound integrated with other products in the ecosystem and that’s where I personally find the most value for Alphagrowth’s service. New chains and assets will still help to growth Compound, but I’m not sold on Alphagrowth’s value-add here given that Compound is already on most major L2s and Alphagrowth does not have the eng resources to develop any of these proposals.

If Alphagrowth came to the table by saying “we’ll identify the new chains/assets to add to Compound AND we’ll make sure the engineering work is done correctly”, then that seems more valuable of a service. If the offering is just to research these new chains/assets, then the value-add is more limited since the bottleneck for expansion is generally on the engineering side.

That being said, I still find it valuable for the DAO to have a service provider focused on growth. Is Alphagrowth open to a trial period for the DAO to figure out if this is a good fit?

3 Likes

Aligned. The demand is high from new and existing Chains. So we will identify new chains/assets to add to Compound and leverage external funding (chain/asset grants) to make sure the engineering work is done correctly. While we learn this process, the attention to Chain integrations is projected to be 20-30% of the overall growth program.

Our main focus (80%) remains on finding new distribution channels for existing markets. Then promoting the new partners through marketing and awareness programs with the new embedded channels.

We are also aligned on the idea of a trial period. Understanding that a ramp up time will take a couple weeks we recommend a minimum of a 4 month trial, we are open to suggestions. If this sounds good we will adjust our ask to align to this.

1 Like

Compound III has a very elegant code that has been audited by the top security team and has proven itself. I like the idea of coming up with a GTM strategy for the not widely adopted L2. All L2s would want to have at least one lending and borrowing solution and one DEX solution, so they would want to have Compound deployed on them.

It would be great to explore options for an additional revenue stream by licensing the protocol with a fee plus a profit-sharing model for lesser adopted L2s.

So Compound can be both a solution and a market provider for L1 and leading L2s. And the newer L2s can have their own team, or perhaps a Compound partner team, deploy new markets on their chains.

3 Likes

Thank you for leaning in. Because of the nature of the foundations with token most deals I have seen and put together consist of grants. There are many types of grants and arrangements.

  1. Integration Grants
  2. 0% Loans
  3. Liquidity Incentives
  4. Milestone Grants
  5. Token swaps
  6. Liquidity Pooling

A Goal will be to standardize how a new chain can integrate Compound after a risk & technical requirements analysis. What kind of incentives, grants and or token swaps will be needed after risk assessment is a goal.

3 Likes

It’s great to see quality ideas and proposals for expanding Compound’s reach, and I’d be happy to work with Alphagrowth as a CGP domain allocator if both proposals ultimately pass. I agree that Alphagrowth’s proposal is largely complementary to CGP; in defense of that claim, I want to highlight what I see as one of the areas that might be seen as an area of potential overlap, namely content creation.

In the most recent round, my CGP domain (Protocol Ideas and Dapps) approved a small handful of proposals focused on content creation, outreach, and/or education, cumulatively between 10-20% of the domain’s activity. Proposals in this area were not explicitly among the high priorities listed in the program details for this domain. I raise this example because it is offers an example of why the CGP 2.0 team felt it was important for the program detail documents to include examples of high-priority RFPs but at the same time allow for builders to bring their ideas and explore alignment with the relevant CGP domain. We also felt such content creation efforts were important for Compound but would not be eligible for CGP support if they could not be supported within this domain.

I think it would be net-beneficial to see most content creation efforts shifted out of CGP Protocol Ideas and Dapps to become part of a more streamlined initiative under Alphagrowth’s proposal. There may still be value in supporting some high-quality but smaller, community-led education and outreach initiatives, so perhaps independent builders with ideas in this area could consult with both Alphagrowth and CGP to determine whether their ideas would make sense as part of the Alphagrowth content thrust or as a standalone effort under CGP.

I agree with @kevin about the limited utility of research on chain and asset growth in the Alphagrowth proposal. While it’s possible in principle to deploy the Comet contracts on any EVM-compatible blockchain, the vast majority of them lack certain critical infrastructure to support a full Compound III deployment (Chainlink price feeds being the primary example). Between existing and in-development deployments, I don’t believe it’s an exaggeration to say that the cumulative TVL of chains on which Compound III markets are (or will soon be) deployed represents well over 90% of TVL across all EVM-comatible blockchains (excepting BNBchain and Tron, I suppose). The majority of value unlock in chain/asset growth would be development efforts to make more chains Compound-ready, which is really more up to the chains’ developer communities than it is to Compound.

On budget: a 1Q trial period with 500 COMP to ops/research/data, 1500 COMP to BD, 500 COMP to content creation, and 500 COMP of buffer for a total of 3000 COMP makes more sense to me. At current market rates, this USD equivalent of ~$126k to Alphagrowth for three months would amount to roughly 50% of the $252k in grants that CGP 2.0 awarded across its six months of operation. In other words, the funding rate to Alphagrowth would be roughly equal to that of all CGP-approved proposals combined. I hope that comparison helps place the proposal size in context and helps justify why the size I’m suggesting is 1/6 of what was requested (albeit for only half the requested period).

4 Likes

Thank you for taking time review the proposal and sharing your valuable feedback. CGP and the Growth program both offer unique propositions which have the potential to enable the advancement of Compound as a platform and service. In this regard I find both the programs to be uniquely placed to have distinguised priorities yet closely alligned on a lot of topics. The complimenting nature of the two programs will offer a holistic opportunity for development & growth to the community.

The key constituents of the growth program are Research, BD and Marketing. The focus for Marketing will be to drive awareness relating to new Compound integrations, target onboarding of users of integrated platforms, and spotlight on methods to get targets to use the platform. I am aligned with your views @allthecolors on handling content and marketing. There might be some community driven educational content that may fit better with CGP due to their scope and KPIs. A close cooperation would guarantee the best results as you mentioned.

We are also aligned on reducing the scope of the growth program wrt chains as suggested by @allthecolors and @kevin in the previous replies.

On the topic of duration, I however believe a program duration of minimum 4 months would allow us to make any meaningful impact. As negotiations and finalization take months, even more in case of negotiations with other DAOs. Ideally we would have requested 6 months.

Thank you for the budget suggestions, the BD+Research budget requirements are in line with the suggestions in your earlier comment (~800 Comp/Month). The Marketing budget reflects calculations based on several factors including distribution channels and KOLs, which is why the budget extends to a monthly ask.

We have bifurcated the budget into two parts, based on our internal forecasts, analysis and previous engagements-

  • The BD+ Research Budget

    • 115 Comp/Month: Research, operations and reporting
    • 689 Comp/Month: DB, Partnerships and outbound campaigns
  • Marketing budget

    • 689 Comp/Month

The Marketing budget will be publicly audited, any unspent marketing funds will be returned to the Compound treasury at the end of the program.

I actually believe that Alphagrowth’s proposal should be completely different. As they themselves noted:

Therefore, the proposal should be heavily reliant on commission based on successful large and important integrations rather than monthly fee. If not, Compound community will fall to issue of sunk cost and mismatched incentive.

This is another important point that doesn’t match well with leading DeFi DAOs like Compound. KOLs are more for speculation focused. And one can argue many of these might even on promoting scams. How would approaching these help Compound? Also if the team believes that will actually drive users to use compound, any viable KOL example that you can share?

1 Like

Hey Doo, thank you for the recommendations.

Re: Separate proposal
Initially, we had a focus on Grants program. But as we shifted our focus to the Growth Program, we were already aiming for a separate proposal.

Re: Commission-based approach
I think this is a good idea. Alphagrowth follows a Commission based approach with the ecosystem partners. These still involve a monthly retainer style contract. What are your thoughts on a commission framework? The idea had crossed our minds before. The only blocker I see is that the retainer contracts include quick execution and close collaboration with the core team, but with no central executing authority in Compound, we did not find this the best working arrangement

Re: KOL and marketing
The thrust of the KOL section is not on Compound education, but integration specific marketing, ie event-driven, action-inducing marketing (Not to be confused with in-person event marketing) Lets say, we get V3 integrated with Balancer (Event!). In this case, the focus will be on attracting Balancer native defi users to use the integration or use compound directly. Its not general compound marketing, everyone knows compound. But everyone is not aware about the new integrations of compound (esp outside compound community), the information about such events needs to be spread in the defi community to gain maximum effect.

Some edits to this proposal after taking in views of multiple community members

Compound Growth Proposal[v3]

Thanks to the suggestions of all the compound community members and delegates including , @arr00, @pgov , @pauljlei, @JacobPPhillips, @ignaciorsg.eth, @michigan_blockchain etc. We are glad to present the revised and final version of the Compound growth Program.

An earlier version of the Growth proposal is also available on the forum. After conversating with more community members and taking into account the suggestions from community members @kevin, @joseph, @allthecolors, @robinnagpal. We made multiple revisions with the proposal and changed some focus areas and KPIs. With that in mind we believed it is best to post the final version of the proposal in a different thread. The earlier posts are linked below

Post 1:Draft for Compound Grants program

Post 2: Draft for Compound Growth program

Introduction:

The Compound Growth Program proposes to fill in the position of partner that enables the growth of the protocol. The program will secure dedicated personnel and resources for the Growth, BD related activities. The Key areas of focus of the growth program will include: increasing V3 integrations, users, wallets and TVL on the platform. Furthermore, there will be a focus on Marketing activities to enable the protocol to generate awareness and demand for the protocol products. The marketing and BD activities will be backed by robust research, which is also a part of the proposed program structure.

Compound DAO needs a growth partner. We have identified a couple of variables that can increase TVL and Users for protocol growth:

  • Collabs & Co-Marketing with Partners
  • Increasing V3 integrations
  • New Assets research & process
  • New Wallet integration research & process

Our focus will be on Marketing activities to enable the protocol to generate awareness and demand for the protocol products. Additionally focus will be on expanding V3 Integrations. The secondary focus of BD activities will be on emerging markets and new offerings that can create outsized risk returns. A recent example of this was Compound DAO moving quickly by launching on the new untested Base chain. The brave and bold insight is similar risk profile to an investor. For each expansion Compound will need to analyze whether or not the brand risk is worth the investment. The path for growth is 100% aligned with the partners, integration, assets, wallets that the Compound DAO decides to associate with.

Background:

Our initial intentions were to manage the next cycle of Compound grants program. However as we conversated with more delegates, it became clear that Compound needed a small grants program and a concurrent growth program to onboard new users with successive developments. A missing part in Compound’s operations is the focus on growth/ BD related activities. Compound already has other areas covered thanks to reliable partners in analytics, grants, and security.

  • Security: Openzepplin
  • Risk analytics: Gauntlet
  • Grants: CGP
  • Growth: ?

Usually ecosystems, and protocols have an internal BD team to manage the growth activities. Without a dedicated set of personnel and resources to focus on growth, Compound has not been able to keep up with its competitors, such as Aave. The growth program will ensure that Compound will keep up with the industry while still maintaining the conservative nature of the protocol.

Proposal Summary and Deliverables

The Growth program consists of 3 components - Research, BD and Marketing. Each of these components is crucial for the successful realization of the other two components. How we have devised the program, and research sets the stage for hyperfocussed BD and Marketing activities. BD helps identify the targets for marketing campaigns and Marketing helps multiply the impact of BD activities.

Research

Scope

  • Initial Market research: Identify potential partners for dapp and collateral assets.
  • Data analytics activities: to help support BD and Marketing
  • Research on DeFi trends, suggestions to the community on incorporation

Deliverables

  • Data research to enable a continuous and full pipeline for BD engagements.
  • Identification of Key marketing channels to partner with.

BD

Alpha Strategy

AlphaGrowth Strategy heavily relies on Access. We have access to existing data, tools, projects and relationships. Part of what you are buying with our BD services is relationships and time. The time others would take to build such relationships would take 2 years of full time work in the industry.

With that being said we have a pulse on the Defi industry, what’s being built, what narratives are spicy and what investors both professional and retail are looking for. It simply comes down to what Robert Leshner recently said. Have the assets people want to trade. For Compound the future heavily relies on making sure it has pools of assets that users need and want to supply and borrow. If Compound does not offer the right assets users will simply go to competitors. We have to be the the winners.

Scope

  • Outbounds: Campaigns to open conversations with potential partners, leads.
  • Compound V3 Integrations: Targeting V2 integrated Dapps, getting conversations and conversions for V3 integration
  • Getting more collateral assets and TVL
  • Event presence: The team is present throughout major crypto/DeFi events. Better conversations on Compound integration through in person events.

Deliverables

  • Compound V3 Integrations
  • Wallet integrations
  • Collateral assets
  • TVL Increase

Marketing

Alpha Strategy

The aim of the Marketing activities is to leverage concentric circles of communities and partners in the DeFi landscape. Leverage other user’s communities and other communities users. A heavy focus for the marketing activities will be on co-marketing for every integration and collateral asset. Co-marketing is a strategy where you engage in marketing to your community and the partner community at the same time through event driven defi marketing- via Twitter spaces, KOL events, direct marketing, discord events and more. In DeFi you must advertise Events not Yield (Events here are integrations and partnerships and not in person events).

We will heavily use the marketing spend to co-market integrations to partners and communities that will drive the most adoption for existing Compound Pools and new integrations. Adding existing DeFi users to Compound user base. Onboard old users to Compound who have migrated to other protocols. Additionally, the Marketing strategy will also utilize ‘Quests’ to incentivize partner community to start using compound.

Scope

  • Co-marketing campaigns for v3 integrations, wallets, assets
  • Standalone marketing campaigns for new user features/integrations
  • AMAs
  • DeFi KOL Marketing strategies
  • Integration marketing quests (Limited scope)

Deliverables

The Marketing activities will be measured by

  • Total impressions on the campaigns
  • Total link clicks and increase in DAU, MAU (daily, monthly active users)
  • New user addition to Compound platform

Timeline

The original growth program was to span for a period of 6 months. But as discussions on the proposal continued, a consensus was reached on starting first with a ‘trial period’. We plan the BD program to run for a time period of 4 months, separated in two phases.

  • Phase 1: Planning and Research
  • Phase 2: Outbounds and Conversions

The Initial days will be heavily focused on Planning and research-related works with light outreach and discovery also being done in this time. For the remaining time, the team will primarily work on communications, conversions, negotiations and follow-ups. Between a team of 9 members, we will push nonstop to ensure the success of Compound’s expansion.

The additional phase which focused on retention and post integration continuity has been removed as the trial period time will not be sufficient to have any meaningful impact via the activities of that phase.

  • Phase 3: Continuity and Communications

Funding and Budget

For the program, we have divided the budget into two parts. These are BD fund and the Growth fund. While marketing and BD activities of the program are closely related, we have kept these two funds separate as the growth fund is a returning fund. Any unused assets in the budget will be sent back to the Compound Treasury.

BD Budget

Activity Requirement/Month Program Budget
Research 120 Comp 480 Comp
BD & Outreach 725 Comp 2900 Comp
Total 845 Comp 3380 Comp

Growth Fund

The Growth fund is the external fund of the Growth program. While the internal activities, including research, BD, growth, outbounds, negotiation related activities are covered in the BD fund. The external activities are covered by the development fund.

Activity Description Requirement/Month Total Requirement Remarks
Marketing Fund used for Marketing. Includes direct marketing, KOL, AMAs, co-marketing, etc. 785 Comp 2900 Comp Unused Fund will be returned
Developer fund Paying protocols or developer teams to integrate products with Compound 3000 Comp Unused funds will be returned to Treasury
Total 5900

The growth fund is not a grant fund. We envision to resort to using this fund as least as we can. To promote Compound integrations, we currently have 4 routes for financing/boosting integrations

  1. Bootstrapping: For majority of the protocols wanting to integrate Compound, the primary thrust will be to negotiate a contract where the full burden of integration falls on the counterparty.

  2. Counterparty Grants: For bigger protocols like Balancer, the focus will be to get an integration from such protocols. The integration will be carried out by a partner developer team or anyone in the Compound Community interested in getting the grant and work on the integration.

  3. CGP: For protocols not fitting in the above two criteria, the key blocker becomes the cost of integration. In such cases we will help the protocols to apply for the Compound grants program to seal the integration commitment.

  4. Developer Fund: Should none of the above three methods provide a way forward for integration of the project. Most of the times we will not push ahead with the integration. But if we feel that a project has the capability of being a major asset as a partner with compound. We want to push ahead with the project and remove the financial bottleneck. For this we require a developer fund which will be able to provide small capital. This fund will be a reserve fund, used sparingly only in a few cases. The growth program will aim to be extremely frugal and conservative with the fund. Unused funds will be returned to the treasury.

Total Budget for the program: 9,280 (3380 BD in Services, 5900 Marketing and Development fund)

Why AlphaGrowth

We believe decentralization allows for meritocracy. That holds true in the Compound ecosystem as well. We have firsthand experienced the problems that chains and protocols face in their expansion and integration. Our learnings will be pivotal to identifying the risks and benefits associated in various growth strategies for Compound

Operating since 2018, AlphaGrowth has years of experience in DeFi and Crypto BD, We have successfully facilitated business development for multiple protocols including Kava, Sommelier Finance, NEAR, Aurora, and many others.

In our latest engagement with the Kava grants program, the Kava ecosystem witnessed integration with 78 projects and a TVL increase of $80+ Million. Our strategies have shown resilience and success throughout the crypto winter. Over the past year, our BD efforts have led to the deployment of over 150 projects on various blockchains. AlphaGrowth gets deals done, even in the bear.

We have interacted with over 100 ecosystems and 2700+ projects. To facilitate BD and grant deployment, our team built a crypto-native CRM and dashboard enabling us to efficiently evaluate and score opportunities, and report progress on all BD efforts.

Impact and Transparency

At AlphaGrowth, we like doing business in public. We welcome any input or feedback from the Compound community on the proposal.

To keep the community informed on the progress, AG will implement the following tasks to guarantee transparency

  • Monthly reports on the progress of BD activities so far (6 reports)
  • Quarterly Progress reports highlighting various deals in the pipeline, successful integrations, closed deals and learnings (2 reports)
  • A database that gives all the program specific information to the community so that the members can come, verify and inquire about the process.
  • Post program analysis and report about spends on Development fund.

Links:

Website | Twitter | Linkedin

Some of the examples of our research and data

1 Like

On the Compound community call held on October 4th, a few more community members made some suggestions.

A couple of the suggestions were

  1. Remove new assets from the scope of Growth activities
  2. Narrow down and consolidate the scope of BD program
  3. Marketing program related suggestions

Based on these suggestions, we held further calls with community members and are now working on a revised proposal to present to the community. We will keep the community posted

1 Like

We thank all the community members for their valuable suggestions on defining the Compound Growth Program. Below I have mentioned the finalized version of the proposal, please feel free to share your feedback

Index

  • Introduction
  • Background
  • Proposal
    • Scope
    • Operations
      • Business Development
      • Marketing
      • Timeline
    • Milestones & Deliverables
      • Deliverables
    • Funding & Budget
      • Operational Expenses
      • Growth Fund
  • Why AlphaGrowth
    • Team
    • Impact & Transparency
    • Links

Introduction

Over the past 6 months, we have chatted with multiple delegates and community members and aggregated the best ideas and strategies on how to grow the Compound protocol. Lack of regulatory clarity limits the ways in which the labs can market the protocol. This has hindered Compound protocol growth. Therefore we propose the Compound Growth Program. This program will secure dedicated personnel and resources for the Growth, BD related activities.

Compound DAO needs a growth partner. We have identified several avenues that will increase Users and TVL which will ultimately drive awareness for the protocol growth:

  • Collaborations & Co-Marketing with strategic partners
  • Education Campaigns with KOLs (Key Opinion Leaders) around Compound products
  • Increasing the total number of V3 integrations
  • Identifying and targeting key opportunities for growth (ie Native USDC on Base)
  • New Wallets research & integration to increase the Compound footprint

The growth program will use marketing to publicize Compound products and attract new users to the platform, especially V3. The business development activities will increase the integrations and uses of the platform. The Key areas of focus of the growth program will include: increasing V3 integrations, users, wallets and TVL on the platform. Furthermore, there will be a focus on Marketing activities to enable the protocol to generate awareness and demand for the protocol products. The marketing and BD activities will be backed by robust research, which is also a part of the proposed program structure.

Background

Our initial intentions were to manage the next cycle of the Compound grants program. However as we chatted with more delegates, it became clear that Compound needed a small grants program and a concurrent growth program to onboard new users with successive developments. A missing part in Compound’s operations is the focus on growth/BD-related activities. Compound already has other areas covered thanks to reliable partners in analytics, grants, and security.

  • Security: Openzepplin
  • Risk analytics: Gauntlet
  • Grants: CGP
  • Growth: ???

Usually ecosystems, and protocols have an internal BD team to manage the growth activities. Without a dedicated set of personnel and resources to focus on growth, Compound has not been able to keep up with its competitors, such as Aave. The growth program will ensure that Compound will keep up with the industry while still maintaining the conservative nature of the protocol.

Proposal

The Compound Growth program, a trial spanning over a period of 4 months will focus on key areas of growth for Compound Protocol. The Growth program has 2 main areas of focus, BD and Marketing. The AlphaGrowth team has spent the last 6 months discussing the growth requirements of Compound with various community members, delegates and other stakeholders. The program will be a trial run to identify the compatibility of a growth program for Compound. Additionally, this program will also help AlphaGrowth to test different strategies of sustainable growth for Compound

Scope

The overarching aim is to aim at the following-

Marketing

  • Publicizing Compound Protocol: Increasing Compound’s presence
  • V3 Awareness: Increase general community awareness about V3 and its benefits over V2
  • Co-marketing: For new integrations of Compound with other platforms, market the integration to both the communities and DeFi community in general to gather traction for the event.
  • Marketing : Paid marketing campaigns

Business Development

  • Increase V3 reach: Many V2 integrations are not on V3, push those integrations to V3 as well
  • Compound Markets: Integrate Compound markets with different services. Wallets, Exchanges, custodians, etc.
  • Dapp integration: Defi applications that can promote activity, users or TVL.

Operations

Business Development

Here are some of the outreach targets for the Growth Program

  • V2 to V3 updating
    • Infrastructure & Services: Applications and tools that ease the developer onboarding and deployment of Compound to other apps. Many of these have a V2 api/service live. Our aim will be to integrate V3 with them. Some examples are
      • Ankr:
      • Covalent
  • Existing Pool integrations:
    • help existing integrations migrate from V2 pools to V3 Pools
      • Argent, which uses V2 pools
      • Crypto.com
      • Pooltogether
  • Compound integration in wallets & Exchanges
    • Partner with wallets to provide connection to compound. The majority of wallets are already integrated with Compound, a thrust will be to integrate regional/centralized exchanges with compound markets
    • Initiate conversations with certain key centralized exchanges like Nexo, OKX, Kucoin.
  • Compound services to institutional custodians
    • Custodians that provide services to high asset individuals/organizations (Typical sales deal for custodians is 18 Months, far beyond the trial period of the program, but a successful deal can drastically increase TVL)
      • Hex Trust
      • Bitgo
  • Structured Products/Dapp Integrations
    • New/existing web3 dapps that increase the uses of Compound Markets/pools. Highly specific and targeted, again key targets will be dapps serving to regional users
      • Example- Lemon App that caters to users in LATAM

Marketing

  • Compound Content Creation & Education
    • Compound Labs being a US-based organization is restricted in its social media scope, so it cannot promote/market any activities on web3 Twitter (Apart from general information sharing through official handle). Compound as a Crypto Platform has no presence in Social media apart from Official handles. No tweet storms, no widespread sharing and retweeting of information by members.
      • Promote key updates about the Compound by multiple channels on twitter
      • Partner with DeFi KOLs to share information about Compound updates, spread the information about Compound in wider community
  • V3 Awareness and Demand Generation
    • Steady marketing of V3. Many community members are still unaware about the V3 launch, even more people outside Compound in the wider defi community are not yet aware about the enhanced safety and other features about V3.
      • V3 Targetted ad campaigns to compound/aave/balancer follower base
      • Merge this section with the first section on social media
      • Co-marketing for V3 integrations with wallets, exchanges, etc.
  • Event Driven Marketing, Co-Marketing with with Partners and Integrations
    • The team will use events as a major driving factor for the Marketing campaign. Whenever a partnership or integration occurs we will run an event. Co-marketing grows the pie for both partners and the Compound Protocol. We will utilize both Compound’s audience and the Partner audience to drive adoption.
      • Compound is integrated with a new dapp
      • any new asset is added to the platform
      • any new chain integration goes live
      • any new pool is updated
    • Native USDC comet on Base chain - marketing extensively to Base and L2 communities.
    • Launch of Compound on Linea (if it happens within the growth program timeline)
    • Integration of a new dapp with extensive user base
    • Integrations of Compound markets with new platforms
    • These campaigns provide the necessary push to acquire users from the partner’s user base.
  • Paid Campaigns
    • Multiple Campaigns through various channels to promote Compound products
      • KOL promotion: Highly targeted KOL Campaigns for Defi users
      • AMAs: involve high value partners
      • Sponsorships: i.e. defi edge with 24000 newsletter readers

Timeline

The original growth program was to span for a period of 6 months. But as discussions on the proposal continued, a consensus was reached on starting first with a ‘trail period’. We plan the BD program to run for a time period of 4 months. The main goal of a trial is to test and experiment on what activity will most help the Compound Protocol.

Milestones and Deliverables

The program will focus on the following parameters to measure its success

  • Discover the of Cost of Marketing Spend to increase $1 of TVL
  • Discover User Acquisition Cost per User Persona (Whale +$100k, Shark 100-$10k, Minnow under $10k)
  • Discover User Acquisition Cost per Integration ( Wallet, dApp, Structured Product)
  • Discover which Integrations, Wallets, Partners drive metrics(Fees, Transactions, Users, Volume, TVL)

Deliverables

  • 1 new V3 infrastructure service provider integration
  • 1 upgrade of V3 infrastructure service provider integration
  • A minimum of 2 sponsored content posts to large audiences such as other defi platforms & newsletters
  • A minimum of 5 Co-marketing campaigns with existing and new partners
  • A minimum of 3 KOL Partnerships
  • A minimum of 5 AMAs organized
  • Sales pipeline creation
  • A goal of 4 meetings every week for integrations and partners, with funnel tracking to conversion
  • Conversations with key exchanges on integration
  • Conversations with 42+ Dapps for integrations
  • Target at least 1,000,000 impressions for marketing campaigns
  • Minimum cumulative count of integrated dapp user reach at 1000
  • 2-4 new integrations

As we embark on a program to enhance Compound’s growth in the aforementioned metrics, we will be trying out a number of strategies for success. Which makes this an exciting yet challenging task. Not all growth strategies will work, the key aim of the growth program in its trial period will focus on identifying and gathering data on different activities and their rates of success.

a) Finding out which strategies moved the needle for Compound

b) what activities had the highest ROI,

c) identifying the plans that were able to create desirable behavior among target user base.

At the end of the program, we will present this data to the community to evaluate the data. The community should be able to identify, what works, and what doesn’t. What challenges did the growth program encounter during operations?

Funding and Budget

The Compound Growth Program’s budget modeling is similar to Compound Grants Program. The funding ask of the growth program consists of two parts, Operational expenses and the Growth fund.

Operational Expenses

This covers the Growth and BD activities for the program, similar to the Program manager fees on Compound Grants program. This will also include the research activities for the program. Earlier research formed a separate component of the Growth program but after taking suggestions from community members, we included it within the BD part and reduced the scope of research.

The operational expenses for the program are 690 COMP/month

Activity Requirement/Month Program Budget
BD Operations 690 2760

Growth Fund

The growth fund will be the primary vehicle to boost Compound’s presence in the Crypto Communities online. This is similar to the fund of CGP which will be utilized to promote growth via partners.

Activity Description Requirement/Month Total Requirement Remarks
Marketing Fund used for Marketing. Includes direct marketing, KOL, AMAs, co-marketing, etc. 690 Comp 2760 Comp Unused Funds will be returned
Developer fund Paying certain integrations that can guarantee higher ROI 2250 Comp Unused funds will be returned to Treasury
Total 5010

It should be noted that the growth fund is not a grant fund. We envision resorting to using this fund as least as we can. At times some of the integrations will need a development cost by the dapp, at those times

To promote Compound integrations, we currently have 5 routes for financing/boosting integrations

  1. Bootstrapping: For majority of the protocols wanting to integrate Compound, the primary thrust will be to negotiate a contract where the full burden of integration falls on the counterparty.

  2. Counterparty Grants: For bigger protocols like Balancer, the focus will be to get an integration from such protocols. The integration will be carried out by a partner developer team or anyone in the Compound Community interested in getting the grant and work on the integration.

  3. CGP: For protocols not fitting in the above two criteria, the key blocker becomes the cost of integration. In such cases we will help the protocols to apply for the Compound grants program to seal the integration commitment.

  4. Developer Fund: Should none of the above three methods provide a way forward for integration of the project. Most of the times we will not push ahead with the integration. But if we feel that a project has the capability of being a major asset as a partner with compound. We want to push ahead with the project and remove the financial bottleneck. For this we require a developer fund which will be able to provide small capital. This fund will be a reserve fund, used sparingly only in a few cases. The growth program will aim to be extremely frugal and conservative with the fund.

  5. Matching Incentives Fund: Similar to the the Developer Fund an Incentives Fund can be used to help bootstrap liquidity to a new integration. This will also be used sparingly and to be considered for the best opportunities to bootstrap adoption.

Why AlphaGrowth

We believe decentralization allows for meritocracy. That holds true in the Compound ecosystem as well. We have firsthand experienced the problems that chains and protocols face in their expansion and integration. Our learnings will be pivotal to identifying the risks and benefits associated in various growth strategies for Compound

Operating since 2018, AlphaGrowth has years of experience in DeFi and Crypto BD, We have successfully facilitated business development for multiple protocols including Kava, Sommelier Finance, NEAR, Aurora, and many others.

In our latest engagement with the Kava grants program, the Kava ecosystem witnessed integration with 78 projects and a TVL increase of $80+ Million. Our strategies have shown resilience and success throughout the crypto winter. Over the past year, our BD efforts have led to the deployment of over 150 projects on various blockchains. AlphaGrowth gets deals done, even in the bear.

We have interacted with over 100 ecosystems and 2700+ projects. To facilitate BD and grant deployment, our team built a crypto-native CRM and dashboard enabling us to efficiently evaluate and score opportunities, and report progress on all BD efforts.

Team

AlphaGrowth consists a team of seasoned Crypto professionals with an extensive network in the industry.

Bryan Colligan: Program and Technical Lead Twitter, Linkedin

Joe Bjornsen: Outreach and BD lead Linkedin

Shardul Pilley: Program manager LinkedIn

Kyril V: Operations and UIUX Linkedin

Michael Borisov: Engineering Linkedin

Vitalii S: Partnerships manager and client success Linkedin

Jose Alfonso: Partnerships and BD Linkedin

Impact and Transparency

At AlphaGrowth, we like doing business in public. We welcome any input or feedback from the Compound community on the proposal.

To keep the community informed on the progress, AG will implement the following tasks to guarantee transparency

  • Regular reports through Community call on the progress of BD activities
  • Progress reports highlighting various deals in the pipeline, successful integrations, closed deals and learnings (2 reports)
  • A database that gives all the program specific information to the community so that the members can come, verify and inquire about the process.
  • Post program analysis and report about spends on Development fund.

Links:

Website | Twitter | Linkedin

Resource Link
Defi Projects Data Crypto Analytics & Market Analysis for Web3 | AlphaGrowth Our platform tracker to rank projects by multiple metrics
Compound Overview Compound & COMP Token Crypto Analytics & User Data | AlphaGrowth A set of datapoints about Compound Protocol
Compound Competitor Watch Top 5 Compound Competitors & Alternatives, And Similar Lending Projects | AlphaGrowth Our database of projects that Compares Compound and other Lending projects
News Compound News | AlphaGrowth News about Compound
3 Likes

The revised proposal seems quite promising and appears to have great potential in fostering the compound’s overall growth. Specifically, the aspect of integrating Compound with key institutions such as exchanges and custodians is an intriguing strategy. In this regard, could Alphagrowth team provide further details about the team’s experience and existing relationships with these entities?

1 Like

Probably the most exciting relationship in the custodian space is our working relationship with Bitgo. They are one of the largest custodians in the space with deep connections to over 100 centralized exchanges. A BitGo engagement in would likely be a separate prop and discussion but we would price out what an engagement would look like during our initial trial.

Other custodian contacts are Cooper, Anchorage and Coinbase Prime we can connect and discuss opportunities with.

On the Decentralized side we recently worked with the teams at velodrome and aerodrome who would be very excited to apply token emissions and gauge to a comp pool. Also open to other suggestions around this topic.

3 Likes

Hey folks, as we move the Compound Growth Program into full capacity, we also will keep the community updated on the progress.
We have created a separate thread to send in weekly updates for the Growth Program [AlphaGrowth] Compound Growth Program Updates - #3 by sharp