Time to Bring Back the Compound X Account?

Compound was one of the first DeFi platforms to really make lending and borrowing simple on-chain. People still call it a pioneer of decentralized finance because it set the standard for everyone who came after. Back in the last cycle, Compound saw real usage, steady cash flow, and a lot of attention. But over the past couple of years, growth has slowed down even though the protocol stayed steady. A big reason for that was the @compoundfinance account going silent because of legal issues. Losing access to such a big channel with over 260,000 followers hurt exposure and made it harder to keep the community engaged.

The @compoundfinance X account used to be a big part of the conversation. When Compound launched liquidity mining, it was everywhere, talked about, and even memed. That visibility gave Compound a big edge, and people still know the name. But without regular updates and posts, the vibe has definitely shifted. Competitors are out there posting every day, farming engagement, and staying in front of users. Meanwhile, our feed feels empty. That silence doesn’t reflect what’s actually going on because the protocol and community are still very much alive.


Where Things Stand Now

You can see the results of being quiet just by looking at the numbers. Here’s a comparison someone posted recently:

  • $AAVE +447%
  • $COMP -61%

“Aave’s market cap is now ten times bigger than Compound’s, even though both have the same FDV-to-TVL ratio. Compound’s TVL is still $2.6 billion, but it hasn’t really grown in two years while Aave has stayed active. Even with moves like launching Polygon vaults using Morpho’s tech and paying $3 million in COMP and MATIC to attract liquidity, growth stalled.”

The will to compete is still there. What’s been missing is engagement. Part of the problem was losing access to the main social media account and other tools because of legal limits. Without the ability to use the @compoundfinance account, it was hard to reach people and keep them excited. That hurt momentum, even though the protocol itself kept running.

Now that the Foundation is in place, it has the opportunity to help bring engagement back to the community by taking over the @compoundfinance handle sooner rather than later. Regaining control of the account and getting it active again would send a very big signal that Compound is here, the community is alive, and the protocol is moving forward. The sooner the Foundation steps in and brings the handle back to life, the faster rebuilding momentum and reconnecting with users happens.


Why Engagement Still Matters

In crypto, being visible is just as important as running the protocol. If people don’t hear from you, they assume nothing is happening. Staying active keeps you in front of users, attracts new people, and shows you’re still competing. Social media helps:

  • Keep users and builders thinking about Compound
  • Bring in new liquidity and users
  • Adressing what the community is doing
  • Show the protocol is active and moving forward
  • Get more people to participate in votes and discussions

Every post helps keep the momentum going. If you disappear from the conversation, it’s easy for people to forget you.


Steps to Get Back on Track

The good news is we already have what we need to turn this around. The Foundation and community can make it happen. Here are some simple steps to get started:

  • Start posting updates about protocol changes, proposals, and TVL stats
  • Share community contributions and discussions from the forum
  • Run polls or ask questions to get people talking
  • Respond daily to content posts
  • Use the account to remind people who is the winning protocol

Even just posting a couple times a week would show that Compound is alive and worth paying attention to again.


Moving Forward Together

Compound has always been about open, community-driven finance. That hasn’t changed. But right now the outside world doesn’t see it because the X is quiet. With the Foundation taking over the @compoundfinance account and running outreach again, we can finally start showing what’s really going on.

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This is a no-brainer. What can I do to help get this done?

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+1 on this, sounds like a great initiative.

Hoping the creation of the Compound foundation doesn’t mean that efforts like this stall for the next several months - it’ll be easy for people to say “we should wait till Comp foundation is formed to see their vision”

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Thanks @Jorstack for this important topic - you are spot on, and this is certainly the plan. Unfortunately, for the Foundation to get socials humming again (and potentially help with other soft assets that Labs is owner of at the moment), we’d need to legally complete such a transfer. This is an important item to get done once we have all the puzzle pieces (e.g. the new entity setup) in place, and we will keep the community updated as we make progress.

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Appreciate the response that’s great to hear! Looking forward to the updates as things move forward

Hello, I just wanted to come back to this topic. I know the process of switching over socials takes time, but it does feel like engagement has been a bit quiet over the past few months. Even without the socials, it might be nice if the Foundation could share occasional updates or progress on what’s being worked on here in the forums. I think it would help the community have a better sense of what’s happening rather than not really knowing what’s going on.

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Thanks for following up @Jorstack. You bring up two points - reactivating socials e.g. the Twitter account, and a Foundation update to the community.

On the first topic, there is active Legal work to transfer ownership to the Foundation, but without completing this process, we unfortunately cannot yet operate the socials.

On the second topic, as announced earlier the summer, we look forward to sharing our first update post Labor Day, and will look to continue on sharing updates going forward after that.

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Thanks for the update! Looking forward to seeing Compound’s progress and what’s to come.